The Ultimate Success Secret Book by Dan Kennedy

Author:Dan Kennedy [Jennifer]
Language: ron
Format: epub
Published: 0101-01-01T00:00:00+00:00

Chapter 7

TAKE ACTION WHEN YOUR

‘INNER VOICE’ SPEAKS

About 40 years ago, an expectant mother took a $500 risk and placed a little ad in

“Seventeen Magazine” for a new purse monogrammed with the customer’s initials.

She believed in her idea and acted on it, even though $500 was a great deal of money for her at the time, even though she had no market research to support it, even though she had no business experience. Her little ad produced $32,000.00 in orders. And these days her Lillian Vernon Company sells ore than $150-million of merchandise each year.

In a speech to the New York Venture Group on May 17, 1990, Lillian Vernon said,

“I want quick decisions. I take chances, relying on what I consider ‘my golden gut.’”

She went on to say: “Growing from a million-dollar to a multi-million-dollar company involved areas such as finance, list management, computers and large-scale production realms beyond my expertise. I tried to cover my shortcomings by surrounding myself with experienced veterans of large corporate cultures, usually from outside the direct marketing industry. There were so few direct marketers in the early 1970’s that I filled my ranks with managers from different walks of life who generally were very savvy to the ways of big business – and most of them almost killed us. I don’t want to generalize, but some of the corporate executives I hired just couldn’t make a decision. They took analysis to the point of paralysis.

Every consideration had to first be studied by a committee. In my business, sending a good idea to a committee was like sending Rip Van Winkle to a slumber party. I hate, more than anything, to wake up and find that one of my competitors is already doing something I was planning on.” Lillian Vernon continues to pick winning products for her catalogs today, often trusting her ‘golden gut’ and making fast decisions.

Confident decisiveness is one of the most prized qualities in the business world.

All great leaders exhibit it. People naturally respond to such a person. It is easy for the decisive individual to inspire trust and cooperation. Where does this kind of confident decisiveness come from? Call it what you will: intuition, the golden gut, the inner voice, insight – most exceptionally successful people admit to listening to a secret, inner advisor.

A Few Thoughts About “Insight”*

38

“The mind can only proceed so far upon what it knows, and can prove. There comes a point where the mind takes a leap – call it intuition or what you will – and it comes out on a higher plane of knowledge.” – Albert Einstein My friend and speaking colleague Lee Milteer has just had her first book, FEEL & GROW RICH published (and praised by the likes of Og Mandino, Brian Tracy and Jack Canfield), and I thought excerpts from its chapter on “Intuition: Your Secret Talent” would be appropriate here:

“It is interesting that in our western culture we seem to comprehend almost all of our experiences through the logical, linear, analytical thinking process.

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